Abstract: Abstract： As an example of visualization, the female film star is well worth studying. There is a close relation between the cultural identity of stars and their main body's social space and social role. The cultural characteristics of three generations of female stars in Chineselanguage films, in past 30 years, contain respectively the shift track of the Chinese society, film and popular cultural performance. For the newperiod film, although performing is combined with politics, the narrative frame cannot cover up popular fantasy as a whole. While Gong Li acts as a carrier of traditional Eastern culture and its fantastic object, Zhang Ziyi, as one of the stars in the times of mass media, is gradually forged in according with the mechanism and criterion of the film industry and the star system. Since they are correspondingly deal with the historical show characteristic of body, cultural fantasy is considered as a false sexwonder as well as a largecharge stare of pure symbolization. Very often, these questions are never discussed, of how to spread national culture, to grasp correctly the star vision and cultural psychology of audience, and to go further to do so in the international context.

Key words: chineselanguage films, fantasy, sign, social space, Key words： female star