关键词:

Abstract: Creators' continuous content generation detemines the activity level and ecological health ofcontent platforms. However, the accelerated expansion of platform power and the frequent occurrence ofresponsibility-related incidents pose threats to the protection of creators' rights and interests, which maynegatively affect their willingness and capacity to engage in continuous content generation. Drawing onaffordance - actualization theory, this study conducted semi-structured in-depth interviews with 20 creatorsfrom content platfoms such as Douyin, Xiaohongshu, and bilibili. The findings indicate that creatorsperceptions of the digital responsibility of content platforms primarily encompass three core dimensions:responsibility for data privacy risk governance, responsibility for governing the alienation of algorithmicmechanisms, and responsibility for content ecosystem governance. Trust, emotion, and traffic mechanismsfunction as key mediating mechanisms through which the digital responsibility affordances of content platformsexert their effects. Creators who experience deficiencies in the digital responsibility af content platforms tend toadopt coping strategies such as content "desensitization," transformation, and psychological adjustment.

Key words: