上海大学学报(社会科学版) ›› 2025, Vol. 42 ›› Issue (6): 59-71.

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“云”即是“玩”——理解游戏影像观看的再媒介化

  

  1. 福建师范大学 文学院
  • 出版日期:2025-11-11 发布日期:2025-11-27
  • 作者简介:
    陈新儒,福建师范大学文学院副教授。研究方向:文艺美学和大众审美文化。

“Cloud”as“Play”: Understanding the Remediation of Game Image Viewing

  1. School of Literature, Fujian Normal University
  • Online:2025-11-11 Published:2025-11-27

摘要:

电子游戏如今正在吸引越来越多的非玩家受众,大批“云玩家”直接将游戏影像当 作影视作品观看。再媒介化能够帮助我们从受众角度梳理游戏与影像之间的关系,在游戏影 像观看的再媒介化过程中必然存在对传统影像观看方式的直接吸收。这一现象的社会动因 是计算机与互联网对游戏的再媒介化,即以用户的主动信息输入为中心,强调数字界面的交 互性以实现人-机交互与人-人交互融合的社会变革。但这一过程此前蕴含的社会变革意义 已在交互的巨大浪潮中被稀释,人们沉浸在交互滥用的陷阱中无法自拔,其根源在于对话媒 介和话语媒介之间的失衡。为了寻找解决问题的可能进路,有必要重新思考观看与游玩之间 的辩证关系,从正视“云玩家”开始,重新理解今日大众文化中的媒介变迁。

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Abstract:

Electronic games are attracting a growing non-player audience, with many“cloud gamers” watching game footage as if it were cinematic work. From the audience’s perspective, the concept of “remediation”helps to analyze the relationship between games and imagery. This process of remediation inevitably involves an absorption of traditional viewing habits. The social driver for this phenomenon is the remediation of games by digital interfaces and internet technologies, which emphasize user-driven input and integrate both human-machine and human-human interactions. However, the transformative social potential of this process has been diluted by the prevalent overuse of interactivity, rooted in an imbalance between dialogic and discursive media. To explore potential solutions, it is necessary to reconsider the dialectical relationship between viewing and playing, starting with an acknowledgment of“cloud gamers”and a reinterpretation of media shifts in contemporary popular culture.

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