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上海大学学报(社会科学版) ›› 2024, Vol. 41 ›› Issue (3): 50-59.

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边界、融合与文化再生产 ——科学主义视角下的电影跨媒介改编与叙事革命

  

  1. 周安华.山东大学中国影视文体研究中心；杨茹云.南京大学文学院
  • 出版日期:2024-05-15 发布日期:2024-05-17
  • 作者简介:周安华（1957- ），男，江苏盐城人。山东大学特聘教授，山东大学中国影视文体研究中心博士生导师。 杨茹云（1999- ），女，江苏南京人。南京大学文学院硕士研究生。
  • 基金资助:
    国家社会科学基金重大招标项目（18ZDA262）

Boundaries, Convergence and Culture Reproduction —Transmedia Adaptations and Narrative Revolutions of Films from the Scientific Perspective

  1. ZHOU Anhua.Research Center for Chinese Film and Television Stylistics, Shandong University,
    YANG Ruyun.School of Liberal Arts, Nanjing University
  • Online:2024-05-15 Published:2024-05-17

摘要：

在媒介多元融合的当下，艺术的跨媒介叙事逐渐走入人们的视野。跨媒介叙事是多元媒介协同叙事的现象，不同媒介利用各自的叙事特色，讲述相互独立但具有紧密逻辑关联的故事，从而构建起多元多维的叙事艺术。注重叙事表达与媒介表意形式的电影，与跨媒介叙事紧密相关、相伴而生。跨媒介改编的出发点与症结、媒介的边界与融合、跨媒介生产中文本盗猎与意义增殖以及观众话语输出与叙事再生产，是决定电影跨媒介改编能否成功的关键。同时，数字人文、AIGC等新兴科技对电影跨媒介改编的赋能，亦以互动性开创了跨媒介改编电影的无限可能，并带来电影叙事革命的新探索。

关键词: 融合, 再生产, 跨媒介, 电影改编, 叙事革命

Abstract:

In the current era of media diversification and integration, transmedia storytelling of arts has gradually come into people’s view. Transmedia storytelling is a phenomenon of multi-media collaborative narration, in which different media can make use of their own narrative characteristics to tell independent but logically related stories, thus constructing multi-dimensional narrative art. Films, which focus on narrative expression and media representation, are closely related to and accompanied by transmedia storytelling. It is argued that the starting points and cruxes of transmedia film adaptations, the boundaries and convergence of various media, the narrative reproduction achieved by textual poaching, value-added meaning, and output of audience in transmedia film production, are the keys to the success of transmedia adaptations. At the same time, digital humanities, AIGC, and other emerging technologies have created infinite possibilities of transmedia film adaptations with interactivity, and also brought about new explorations for narrative revolutions of films. 

Key words: convergence, reproduction, transmedia, film adaptation, narrative revolution

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