上海大学学报(社会科学版) ›› 2023, Vol. 40 ›› Issue (3): 37-54.

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基于TPB-NAM整合模型的员工责任式创新行为研究 ——以人工智能企业为例

  

  1. 1.上海大学 管理学院;2.青岛理工大学 商学院,
  • 收稿日期:2022-05-12 出版日期:2023-05-15 发布日期:2023-05-24

A Study of Employees’ Responsible Innovation Behavior Based on the Integrated TPB-NAM Model: Evidence from AI Enterprises

  1. 1. School of Management, Shanghai University, 2. School of Business, Qingdao University of Technology
  • Received:2022-05-12 Online:2023-05-15 Published:2023-05-24

摘要: 责任式创新为人工智能治理提供了新的解决思路,但目前关于员工责任式创新行为影响因素方面的研究还比较匮乏。此研究基于整合的TPB-NAM模型,从利己和利他两个角度分析人工智能企业员工责任式创新行为的影响因素,通过结构方程模型进行实证检验。研究发现,员工责任式创新态度、指令性规范、示范性规范、个人规范和感知行为控制对员工责任式创新意愿具有积极的正向影响,且责任式创新意愿在指令性规范、示范性规范、个人规范与员工责任式创新行为间具有中介作用。指令性规范、示范性规范和个人规范均对员工责任式创新行为有直接影响,其中指令性规范的影响最为显著。后果意识对责任归属和员工责任式创新态度具有正向影响,责任归属对个人规范具有正向影响。基于上述结论,文章从政府、企业及员工3个维度提出建设性建议和意见,旨在提高员工责任式创新的积极性和行为主动性,释放员工责任式创新活力,为人工智能企业实施责任式创新提供参考。

关键词: 员工责任式创新行为, 计划行为理论, 规范激活理论, 人工智能

Abstract: Responsible innovation (RI) provides a new solution to artificial intelligence (AI) governance, yet it is still an early stage for the research on employees’ RI behavior. This paper builds an integrated TPB-ANM theoretical model to analyze the influence factors of AI employees’ RI behavior from both self-interest and altruism perspectives, and adopts the structural equation model (SEM) to carry out an empirical test. The research findings are as follows: (1) Employees’ RI attitudes, injunctive norms, descriptive norms, personal norms and perceived behavior control have positive influence on employees’ RI willingness, and injunctive, descriptive and personal norms further influence employees’ RI behavior through the mediating role of employees’ RI willingness. (2) Injunctive, descriptive and personal norms have direct influences on employees’ RI behavior, among which injunctive norms has the most significant impact. (3) Consequential awareness has a positive bearing on ascription of responsibility and employees’ RI attitudes, while ascription of responsibility has a positive influence on personal norms. Based on the above research findings, this paper proposes constructive suggestions from the dimensions of the government, enterprises and employees to improve employees’ RI enthusiasm and behavioral initiative and release employees’ RI vitality. Hopefully, the paper can be a useful reference for the RI development of AI firms.

Key words: employees’ responsible innovation behavior, theory of planned behavior (TPB), norm activation model (NAM), AI

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