Abstract:

A Brief Comment on the Media Object of the
New Media Animation (Digital 3D Animation)(School of Communications, East China Normal University, Shanghai 200062, China)Abstract： Digital 3D animation was produced in 1990s, and, after that, it quickly became popular all over the world. For such a new animation as this, a lot of new issues are produced in the artistic theory. First, digital media is different from ordinary media. It doesn't have an entity, only being a kind of media parasitic on other media, all of which lose their features and become homogeneity-oriented digital media. Digital media can exist either in a recessive way or in an explicit way. For animation, digital media existing in a recessive way is confused with ordinary animation. But in the aspect of eekangsa, digital media displays itself both in figure and in movement. It combines the advantage of eekangsa with the advantage of hand-drawing animation, creating a new kind of animation. Also it is the expression of digital media different from traditional media that is considered as a new kind of artistic media.

Key words: animation, new media, digital 3D animation