Abstract:

The US is wellknown for its "super media empire", the influence of which, just as its powerful scientific technologies, catches people' s eyes. During the age of the contemporary globalization of news communication, it is significant to concern about the existing forms and development of the US newsreport so as to get some useful reference and inspiration. The two countries of China and the US are different from each other in newsreport environments, each having its unique existence and rationality, which means that the system, regulation and operation of newsreports derived from these two social forms also have their different rationality, difference, and regularity. Therefore, when an evaluation of both China' s and the US newsreport is given, a dialectical viewpoint should be held. On the other hand, for the newsreport of China and the US, there also exists some common convergence in such aspect as the procedure of journalist interviews. When the US newsreport discourse is in use, it shows a certain degree of individuality, characteristic of multiple factors, such as parts of speech, context, pragmatics, which, to some extent, helps to convey the appropriateness, effectiveness and vividness. Of course, everything can not be generalized. For the features and usage of the U.S. newsreport, the same is also true. Although, for the US newsreport, not everything is good, it does have much to learn in such aspects as the application of verbs and "subconcepts", the supplement of "potential dialogues" and "information empty", and the pursuit for the expression of effective information. All these will be helpful in getting rid of China' s current bureaucrat, stereotype, formulas in newsreports and in pursuing the creative expression of newsreport discourse, not only satisfying the audience with more news and much information, but also enhancing further the influence of news communication and the credibility of mass media.

Key words: newsreport; discourse; the US; feature; effective information