Abstract:

In the process of operating public cultural venues in China, although national policies do not exclude the involvement of market elements, the lack of supporting economic systems and effective incentive measures has led to widespread skepticism in society about the rationality of market elements in public cultural services. This has, to a large extent, constrained the enthusiasm of public cultural venues to provide innovative services. Through theoretical analysis of similar phenomena domestically and internationally, as well as comparative studies of typical cases, it can be found that these dilemmas have arisen from the confinement of outdated concepts and traditional practices. Consequently, to solve these issues and improve the system, it is essential to leverage the advantages of the system of socialism with Chinese characterisics and achieve breakthroughs through conceptual updates and practical innovations.

Key words: public cultural venue, business philosophy, concept confinement, market breakthrough