Abstract: The formation of the international image of Chinese language is deeply influenced by European Sinology studies. In European sinological literature, Chinese language is depicted as a difficult language to learn, characterized by multiple ontological features such as Chinese characters, phonetics, and grammar. This stereotypical international image of Chinese as a difficult language is inextricably linked to the solidification of the Western understanding of the Chinese knowledge system, the limitations of Chinese international image dissemination, and various historical, social, and political factors. The reconstruction of the international image of the Chinese language in the new era should revolve around four core elements: economic dividends, technological empowerment, cultural appeal, and Chinese identity. Based on the overall improvement of China’s national image and leveraging China’s positive contributions and increasing influence in global governance, the
reconstruction should address the core demands of international Chinese education, guide learners to experience the unique charm of the Chinese language, construct an academic discourse system for Chinese language research and dissemination, enhance the contribution of the Chinese language to world language research, and expand the application and influence of the Chinese language internationally.

Key words: international , image , of , Chinese , language,  , European , sinology,  , historical , causes,  , reconstruction strategy