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Journal of Shanghai University (Social Science Edition) ›› 2024, Vol. 41 ›› Issue (3): 60-69.

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Network Drama Adaptations: Gender Strategy, Internet Sensibility and Value Construction

  

  1. College of Media and International Culture, Zhejiang University
  • Online:2024-05-15 Published:2024-05-17

Abstract:

The film and television adaptations of network literature aim to break gender barriers, reverse the gender power dynamics of“viewing”and“being viewed,”and construct an image discourse with a sense of equality. In terms of narrative characteristics, attention is given to the application of gamified or nonlinear narratives. The strategy of“genre plus”is emphasized, which employs a comedic style to bring a“light tone” that aligns with the cultural consumption psychology of young audiences. By narrating personal growth experiences, many excellent film and television adaptations strive to shape a new idealized personality and construct a more humane aesthetic home, thus achieving a poetic dwelling in the digital realm.

Key words: network drama adaptation, gender strategy, Internet sensibility, value construction