中文

Journal of Shanghai University (Social Science Edition) ›› 2024, Vol. 41 ›› Issue (3): 50-59.

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Boundaries, Convergence and Culture Reproduction —Transmedia Adaptations and Narrative Revolutions of Films from the Scientific Perspective

  

  1. ZHOU Anhua.Research Center for Chinese Film and Television Stylistics, Shandong University,
    YANG Ruyun.School of Liberal Arts, Nanjing University
  • Online:2024-05-15 Published:2024-05-17

Abstract:

In the current era of media diversification and integration, transmedia storytelling of arts has gradually come into people’s view. Transmedia storytelling is a phenomenon of multi-media collaborative narration, in which different media can make use of their own narrative characteristics to tell independent but logically related stories, thus constructing multi-dimensional narrative art. Films, which focus on narrative expression and media representation, are closely related to and accompanied by transmedia storytelling. It is argued that the starting points and cruxes of transmedia film adaptations, the boundaries and convergence of various media, the narrative reproduction achieved by textual poaching, value-added meaning, and output of audience in transmedia film production, are the keys to the success of transmedia adaptations. At the same time, digital humanities, AIGC, and other emerging technologies have created infinite possibilities of transmedia film adaptations with interactivity, and also brought about new explorations for narrative revolutions of films. 

Key words: convergence, reproduction, transmedia, film adaptation, narrative revolution

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