中文

Journal of Shanghai University (Social Science Edition) ›› 2024, Vol. 41 ›› Issue (3): 37-49.

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On“Imagination Consumption”of Costume Dramas Adapted from Online Literature: Phenomenon, Essence and Reflections

  

  1. Art Institute, Peking University
  • Online:2024-05-15 Published:2024-05-17

Abstract:

Abstract：The adaptation of online literature into historical costume dramas has emerged as a prominent phenomenon in the recent Chinese television landscape. These adapted dramas subvert the“re-expression”of “official history”under mainstream discourse, strengthening the cultural consumption function of film and television dramas within the context of popular culture, and embodying the imaginative capabilities of the “Internet Generation”to“transmigrate,”collage, blend, and juxtapose historical settings. This represents a form of historical“imagination consumption” with distinct youth cultural characteristics. New changes of environment, characters, time, and gender representation in these costume dramas are analyzed in terms of narrative gamification and the diversification of gender imagination. Drawing upon the research of Eiji Otsuka and Hiroki Azumaon 2D culture, this article argues that this shift underscores the significance of“imagination consumption”as a crucial principle in the production and consumption of historical costume dramas and even online culture. However, there are several issues in the creation of these dramas that need to be addressed. Strategies should be adjusted, and quality should be optimized to adapt to the current cultural context for their survival and development.

Key words: adaptation of online literature, historical costume dramas, imagination consumption, gender imagination, Internet Generation

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