Abstract: Cultural memory is a core element for the cohesion of ethnic groups and the realization of cultural identity. Ethnic ritual, a specific cultural behavior deeply embedded in a specific social setting or scenario, plays a key role in the construction of collective memory and cultural memory as an important topic in anthropological research. Ethnographic animation provides knowledge production and meaning presentation through a system of special visual media symbols, which can transcend the space-time barriers of“presence”in expressing abstract experience such as memory and experiences, thus providing new paradigm experiments and
modal possibilities for film and television anthropology in the new era. Based on the video-making of“Xian Niang”rituals of the Miao people in western Hunan province in China, we conducted mutual subjective cooperation and reflexive dialogues with cultural holders, finally producing an animated video full of true  feelings of the indigenous people, which realizes the“representation”of ritual memory and the expression of   ethnic culture memory through video ethnography.

Key words: ethnographic animation, ritual image, cultural memory, film and television anthropology;
multi modes