Abstract:

 In the context of “industrialization survival”, “technical survival” and “media or networked survival”, Chinese new mainstream movies are following or constructing a principle of “film industry aesthetics” from concept to practice. This paper explores the construction strategies and aesthetic representations of the “film industrial aesthetics” in Chinese new mainstream movies from three levels: story level, technological industry level and the level of film mechanism of operation, management and production. Based on a dialectical analysis, the paper explores the construction of a localized “Chinese film industry aesthetics” with Chinese characteristics. Its core idea should embody the concept of film industry, respect the cinematic artistic rules and cultural needs, and seek certain compromise or balance between art and business by tenaciously expressing appeals within the system while abiding by the production mechanism of film industry.

Key words: Chinese new mainstream movies, film industry aesthetics, producer