Abstract:

 Film industry aesthetics is not only a rethinking of “what is a film”in the new era, but also“a toplevel design” of Chinese films, which integrates conceptual innovation, realistic demands and ontological significance in theoretical construction. Based on the current cinematic reality, film industry aesthetics aims at constructing a complementary, dialectical, integrated and comprehensive theoretical system with practical effect, attaching importance not only to industrial awareness, but more importantly, to aesthetic integrity and artistic quality. “Film industry aesthetics” is examined in terms of backgrounds, kernel and extended ideas, relations with other relevant theories and historical development, so as to further reveal its theoretical support, aesthetic principles and cultural backgrounds.

Key words: film aesthetics, film industry, film industry aesthetics