Abstract: The urbanization of Shanghai in modern times and the development of contemporary newspaper industry promoted the diversified forms of poetry. Newspaper poetry, shown in the Literary Supplement of some newspapers, initially appeared in the first issue of Shun Pao in 1872, reached its peak in the Collections of Blossoming Mansion Poetry, selection of poems published in the poetry column of the newspaper Zilin Hubao during the years 1887—1891. The popularity of newspaper poetry reflected the process of the newtype literati constantly gathering in Shanghai. Grounded in the current life at that time, the poetry depicted Shanghai’s urban lifestyles and changing customs and fashions, recorded their traveling and catering experiences and party gatherings, and presented a unique “Shanghai Context”. Newspaper poetry carried forward the narrative tradition and projected a distinctive local color. In the literary context of the newspaper communication, poetry narrative acquired the traits of immediacy and onthespot feel, together with entertaining and popularized styles, which was also an important feature.
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Key words: Zilin Hubaonewspaper , poetry, “Shanghai Context”, poetry narrative