Abstract:  China’s film production has gained unprecedented development and prosperity accompanied by expanding industrial effect due to the reform of cultural system, the invigoration of cultural industry, the transformation of hightech and new media and the promotion of market mechanism. Meanwhile, such factors as cultural capital, market competition and cultural consumption context also exert profound influence on the value and development orientation of China’s film production. Currently, China’s film production is confronted with aggravating contradictions between the commercial attribute and humanistic value of products, between visual symbols and reality life, and between elite culture and mass culture. There also exist various problems of different severity such as the utmost importance of economic profit, the prevalence of carnival entertainment, fragmentation of reality. The thus incurred pressure of external deconstruction and the internal reconstruction inversely forces China’s film production to shift its mode of development and transcend to higher levels, which are practical problems indeed. It is essential that China’s film production should base itself on tradition, face the reality, build and establish its own brands, further deepen the reform of cultural system, optimize the ecology of the film culture and promote “green”, “lowcarbon” and “environmentfriendly” film production so as to achieve the transformation and transcendence from a big film nation to a strong film nation.
Key words：

Key words:  film production, cultural ecology, deconstruction;, reconstruction