Abstract:  In the past three or five years, as the Chinese film entered a golden age of development in the market of mainland China, the industry has been caught up in a frenzy of GDPworship at the cost of the films′cultural values. GDP is taken as the only benchmark for success and the primary consideration in the film market, which inevitably betrays the essential nature of film as a cultural and art form. This gives rise to a structural crisis in Chinese films and the industry as a whole. In a“postfusion period,”Chinese film communities and the industry should maintain their cultural vitality, foster what is new and culturally positive, cast away the hackneyed and the debased and thus reinvigorate themselves by adopting a proactive global vision and by encouraging innovative initiatives. It is advisable to once again aggregate positive cultural energy from various regions, including mainland China, Hong Kong, Macau and overseas Chinese communities. Hence, the national and the modern will meet, and the humanistic spirit of the Chinese people is to be fused with the universal values of all man.
Key words：

Key words:  GDPworship, proactive global vision, national innovative initiatives, international discursive power of the Chinese film