Abstract:

China' s Film: Narration Economy and Significance Creation(Department of Film Studies, Beijing Film Academy, Beijing 100088, China )Abstract： Narration economy attaches importance to market benefit, and takes the full promotion of the box office as the target. But, at the same time, the film is supposed to accommodate the public aesthetics and take the responsibility of cultural construction. Since the inception of the new century, as the first breakthrough of narration economy, the system reform of the film has taken a decisive step of replacing the old with the new. As another evident achievement for quest for narration economy, China' s blockbusters of mainstream are successfully released, which go further to turn a series of production, causing the concern and comment of the wide audience. The third turningpoint witnesses the comingout of the new generation of the director group, which brings about the transformation and renovation of significance creation. Creative plan and screen writing, as a source of filmindustry chains, are primary links of producing films. Although, at the present time, China' s operation of creative films is short of filmizing the ready literary writing, there appears the production of independent creation and expressing significance. Since the beginning of 1990s, the plan consciousness and productive practice of the genre film is evidently displayed in China' s film. But, at the same time, in China' s production of the genre film, there are such problems as genre orientations and genre characteristics being unclear and standingout, and the categories of China' s genre films being too small. Therefore, it is necessary to strengthen the completeness and diversity of the genre film disposition. For China' s genre film, not only is emphasis put on the commercial benefit, but also importance is attached to significance creation. Only by way of the comprehensive benefit of narration economy and national cultural construction, is it helpful for the film to avail the wide audience and enhance the cultural character.
 

Key words: narration economy; screenwriting productivity; national cultural construction; significance creation