Abstract:

Abstract： In recent years, TV entertainments, although having a rapid development, take on a trend of mutual plagiarism, which is quite worrying. As the most powerful evidence, TV entertainment programs in Shanghai are growing more and more homogeneous. In them, it is almost hard to find a trace of Shanghai culture which is characteristic of "all rivers running into sea" or "taking in everything". Thus, Shanghai, once known as focus on versatility and innovation, is gradually losing its distinct urban character and geographical feature in local entertainments. Nowadays, on the one hand, the irrational spread of the body sign continually runs for the cultural consumption of entertainment programs from people' s spiritual level; and, on the other hand, entertainment itself is caught in the plight of imitation, thus body becoming a showy capital and an admirable object. At the same time, the body sign, after continuously being enlarged on the TV screen and becoming a "libidinal shift" platform, stimulates the demand of people' s inherent desire for further expansion. Therefore, how to wake up the innovative sense of TV entertainments, and how to strengthen the identity indication of entertainments, and how to deal with the complex relationship between health, entertainment, desire, spirit and culture, and how to remodel entertainments in business culture by a rational attitude of aesthetics, all these are vital issues needed by TV people to think about and to deal with.