Abstract:

The Chinese culture is now given a new consideration in such dimensions as national revival, state dignity, historical heritage and human brightness. At the present, there are following problems for China' s cultural development: lacking of understanding of the cultural role in the development of contemporary China; being unclear for the concept of the development of the mainstream culture; giving an emphasis on economic interests and a neglect for social benefits in such a way that the sustainable development of culture is affected; lacking of effective measures to support the development of folk culture，and thus producing its survival crisis. Nowadays, some developed countries have created a number of experiences in cultural development we can learn from: attach great importance to the cultural role in the development of social economy; shape the core values of national identity so as to form the dominant concept of cultural development; strengthen, by way of multidimensional art, the mainstream values so as to create a relatively free, relaxed environment for stimulating the creativity of cultural producers. In view of the above, China faces severe challenges in cultural development: being uncoordinated between socioeconomic development and cultural development; being incongruous between the higher cultural needs of the public and the diversity and richness of cultural development; being contradictory between ideology and consumerism; being unmatched between the historical requirement of highend cultural market and its policies; being discordant between the international trend of cultural development and the promotion of national cultural tradition; being inconsistent between the open requirement of cultural development and the security of national culture. Therefore, it is necessary for China to improve such aspects as cognition adjustment, ideology guidance, policy research, and cultural concept, and, based on these, give a reconsideration of cultural statues and role. That is: the equal importance of culture in national development; the guarantee of the harmonious development of society; the tie between the national solidarity and national unity; the engine of enhancing the national strength and competition; the source of international exchanges and human common values; the lubricant of the relationship between man and nature. In this way, the goals of cultural development can be further determined: ascertain the bedrock status of culture in social development; build a bigger platform for the development of cultural keynote; protect the nonprofit heritage of national culture; enhance the position of traditional culture; establish policies so that the conditions of folk cultural activities and cultural undertakings are created; plan the new measures of the development of cultural industries.
Key words：

Key words: contemporary China; new idea; cultural development; cultural bedrock