Abstract: With the globalization of economy, the brand has served as the basic form of developing and exchanging of international economics. It is against the background of China's peaceful riseup, the concept of the Chinese brand riseup in the world is put forward. But, the brand is also a phenomenon of communications, for which, it is necessary to investigate, from the perspective of international communications, into the ecological environment of Chinese brands, and give an analysis of the basic way to realize the riseup.

Key words: rise, communication, brand