Abstract: After the low tide of the end of last century, China' s film industry has been developing rapidly amidst the pangs of reform as the new century begins. Radical conceptual changes have occurred since China' s reform and opening up. In a sense, the history of China' s film development is also a history of the evolution of film concept. As the film concept transforms, there are also significant changes in the film' s aesthetics, narrative strategy and artistic form. Viewed from a broad perspective that encompasses film industry, film aesthetics and cultural values, this paper looks into the cause and effect of the conceptual changes of China' s film and seeks to understand the complex relationship between these changes and the influence of the Hollywood movies, the purpose of which is to suggest new direction for the development of China' s film industry and cultural innovation of China' s films in a context of radical conceptual changes and cultural diversity.

Key words: art film, genre film, elite culture, mass culture, culture innovation