Abstract: Brand strategies are referred to the important weapon of industrial competition during the age of attention economy. As a key carrier of the industry’s constructing brand strategies, the TV media also need its powerful brand system. While TV brands are established on the basis of brand famousness, brand associations, brand recognition and brand faithfulness, it strengthens the competitive power of brands by way of the branding of key elements of TV products, that is, the branding of anchors and their columns.

Key words: TV media, brand strategies, TV competition, brand