Abstract:

Network culture, as a new spectacle of culture, is the newest marriage of technology and culture. By way of the dismantling and deformation of network language as well as the displacement and subversion of popular culture identity, it gives an interpretation of cultural diversity and freedom spirit, thus, in this post new culture movement, masses turning for the first time from the providers of cultural materials into the producers of culture, and really acting as cultural protagonists. Moreover, by virtue of the cultural experiments such as the "wespirit" and "microcontent", the "silent majority" really speaks for the first time, which forms the thunderous "new ideas", "implodes" the "information cocoons" and "group polarization", and pushes forward the postmodern change of humanistic spirit. Therefore, freedom turns into postfreedom, democracy into postdemocracy, and subjectivity into postsubjectivity so as to, finally, possess the ability to reconstruct human culture and human society. But, at the same time, viewing from another perspective, network culture also displays some other images: cultural hegemony, virtual alienation and mass manipulation. In other words, network culture also has a function of multiprism. On the whole, it reflects more sunlight than shadow, because, time and time again, the practice tells us that the former is far more than the latter.

Key words: network culture; the third culture; network language; wespirit; microcontent