Journal of Shanghai University (Social Science Edition) ›› 2010, Vol. 17 ›› Issue (2): 120-132.

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 A CrossCultural Study of the Social Mechanism of Trust

  

  1. (School of Business Administration, Shanghai Institute of  Foreign Trade, Shanghai 201620, China)
  • Online:2010-03-15 Published:2010-03-15

Abstract:

Abstract: In studying crosscultural management, there is a dominant view that some are "trust cultures" while others are "nontrust cultures". If trust can be measured by a uniform, universal standard, and this division can help us understand a variety of trust formation and management mechanism, it is satisfactory. But this is not the case. A study of trust from the level of culture requires us, in a given situation, to examine its specific meaning that aims at building trust relationships. For this goal, it is impossible to reach by a broad analysis of large number of quantitative indicators, which requires a more subtle qualitative research. By a comparative analysis of the trust relationship of such five countries as the United States, Japan, Germany, China and France, this essay concludes that the social control mechanism of the socalled "trust society" are mostly external while the "nontrust society" are more inclined to build trust through the selfcontrol mechanism. Under the background of different cultures, each society formed its own unique form of social control mechanism so as to make its members build trust mutually in different ways. Each method reveals its advantage and limitation in different social life. Therefore, in different cultures, trust has different meanings. It is impossible to measure trust by using a uniform criteria. For trust, there is no culture of fatalism. Between various societies only exists the difference in the safeguard mechanism of trust development. And there is no absolute highness or lowness in general trust level. For studying trust in management, it is necessary to concern about each issue of formation mechanism in social trust, which is more practical.

Key words: Key words: confidence; culture; qualitative research; social control; diversity

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