Journal of Shanghai University (Social Science Edition) ›› 2025, Vol. 42 ›› Issue (5): 31-57.
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Abstract:
The rapid advancement of digital technology and artificial intelligence (AI) is profoundly transforming the production, distribution, and reception of films, ushering the art of cinema into an era of digital intelligence. First, driven by these technologies, future cinema is characterized by trends toward digitization, generative creation, and interactivity. Second, generative AI is simultaneously deconstructing traditional film production processes and empowering new forms of creativity, fostering a new paradigm of human-machine collaboration. At the same time, issues such as copyright disputes over AI-generated content (AIGC), the erosion of human subjectivity by algorithms, and cognitive alienation induced by hyper-realistic imagery underscore the tension between technological rationality and values of human subjectivity. The future of cinema must therefore be founded on“human-machine symbiosis.”This approach requires the establishment of ethical guidelines to balance efficiency with artistic integrity, thereby achieving a harmonious evolution between technological innovation and the humanistic spirit.
Key words: digital intelligence era, technological innovation, generative AI, subjectivity
CLC Number:
J901
FAN Jinghan, FAN Zhizhong.
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https://www.jsus.shu.edu.cn/EN/Y2025/V42/I5/31